Audio streams from Deezer, Spotify and Xbox music to count towards Official Charts rankings for first time.
The Official Single Chart will include audio streams from July 2014, the Official Charts Company confirmed yesterday.
This change has occurred due to the enormous rise in popularity for online music streaming. Between 2013 and 2014, online music streaming rose from 100 million to 200 million, with the figure now averaging 260 million streams a week.
The Official Singles Chart will now be assembled from streaming data gathered from Spotify, Deezer, Napster, O2 Tracks, Xbox Music, Sony’s Music Unlimited, rara, and the Entertainment Retailers Association (ERA) combined with the traditional methods already in place.
Official Charts Company chief executive Martin Talbot says, “Audio streaming has grown at an extraordinary rate over the past year. We have been looking at this possibility for some time and now feel comfortable that our methodology is correct and summer 2014 is the time we should take this step. The Official Singles Chart is the most trusted and definitive measure of Britain’s music tastes. (This progression) will align the Official Singles Chart with the consumption habits of the future.”
The move has seen support from across the music industry as well as key media partners of the Official Singles Chart. Cheif Executive, Geoff Taylor, of record labels association the BPI, said, “The Official Charts are respected around the world as the authoritative measure of UK music popularity, so it’s vital they continue to reflect the new ways in which that fans are consuming their favourite music.”
Bastille’s track “Pompeii” is the most streamed track ever with 26.6 million streams, ahead of Daft Punk’s “Get Lucky” with 24.5 million streams and Passenger’s “Let Her Go” with 21.7 million. In the new system, every 100 streams would count as one purchase. As such, Pomepeii’s 26.6 million streams would translate to 266,000 purchases.
The most streamed act overall is Arctic Monkeys with 103.3 million streams. They are followed by Eminem with 94.1 million and Rihanna with 87.8 million streams.
The first Official Singles Chart Top 40 to include streams will be broadcast from 4-7pm on Sunday 6th Julyby BBC Radio 1. The full top 100 will be published on OfficialCharts.com at 7pm that evening.