False Advertising: 5 Things That Inspired ‘Give It Your Worst’

New Single ‘Give It Your Worst’ Out Now Via The Too Pure Singles Club.

On their Facebook page Manchester trio False Advertising label themselves a “twisted grunge-garage” group. This is as about an accurate description of a band as you’ll find. Certainly one could never accuse the band of being ‘vague’ or ‘misleading’. No need to contact The Office of Fair Trading. Their latest single ‘Give It Your Worst’ is a prime example of their sound. Guitars possess the fuzzy quality of garage rock, while the somewhat lethargic vocals are gleaned directly from the grunge song book. The result is a wonderful mixture of the fun and light heartedness of garage rock with the slightly darker charateristics of grunge.

Recently, the entire group told us all about the track and the recording of the exceedingly DIY music video.

1. It was written and recorded in a garage

Jen Hingley (guitar, vocals, drums): I went through some terrible stuff last year, and at the peak of it made myself sit in my dad’s garage every evening for two weeks writing songs. Give it your worst came from one of those sessions – if you can call them sessions, I mainly just drank and messed around with fuzz pedals. The guitar riff the song is built on is probably influenced by Parklife-era Blur and Menace Beach. It wants to come across as slacker but it’s slightly too preoccupied with sounding clever at the same time.

It seemed appropriate to bring the others back to that same garage to record the song and the rest of the Brainless EP a few months later. It was just the three of us and occasionally my dad in there, eating ice-cream sandwiches for three days. The best times.

2. The lyrics are a bit bleak

Jen: The lyrics are all about being worried you’re wasting your life. Through the eyes of someone who’s having to face up to the end of their life. We’re trying to be happier about things these days (we have no reason not to be) but as I mentioned – it was a difficult time back then! At least the music is pretty up-beat!

3. It originally had the middle 8 from Feeder’s ‘Buck Rogers’ in it

Jen: You know, the bit that goes ‘he’s got a brand new car’ over and over again? I originally wrote a part for the middle of the song that in hindsight sounded suspiciously similar to that Feeder smash. But luckily Chris and Josh realised and we ended up changing it to what it is now.

4. We were lucky enough to release it on Too Pure Singles Club

Josh: When Paul from Too Pure first asked, we didn’t need to discuss it for long at all. We were in slight disbelief when we found out they were letting us go to Abbey Road to master and do the test pressing. Easily one of the coolest things we’ve ever done.

Chris: For me particularly, going their was the realisation of a dream – I’ve been recording music for over 10 years and it’s the first ever purpose-built recording studio in the world. Sean Magee (who did the mastering) was incredibly dutiful in answering all of our questions and far from jaded after 20+ years in the same room. He also was very kind about my production – maybe the massive student debt was worth it in the end?!

Jen: I think the coolest thing about releasing through Too Pure was that we got to see our own record for sale in record stores, something that I’ve wanted as both an artist and graphic designer pretty much all my life. They also gave me free reign over the design of the sleeve and we even got to pick the colour of the vinyl. Not bad for something recorded in a garage eh?

5. We filmed the video on a selfie stick

Josh: We’ve always been 100% DIY in our music and videos, so when it came time to make the music video, we figured it should filmed in a way that anyone could do – with a selfie stick, a smart-phone, and a £5 fish eye accessory. I’d love to say we went all Radiohead on it and that its full of subliminal messages and secrets if you play it backwards or watch it through a mirror or something. But it’s just as you see – us going around a creepy hotel in Manchester.

Jen: We did decide to dress up though, plus I felt quite strongly that the song would suit slow-motion. Everything else just kinda happened organically. What I found weird is that no one in the hotel seemed to care that we were running around the corridors with a selfie stick. We expected to get thrown out but even the receptionist didn’t flinch. Very strange!

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