Pinkshinyultrablast are from St. Petersburg. Yep, in Russia. A place steeped in musical history from the Mariinsky Ballet company and opera to the St. Petersburg Philharmonic Orchestra and the Sergey Kuryokhin Center for Modern Art. It is from this heritage that this surprisingly upbeat shoegaze quintet spring.
“Umi”, which I hope is a reference to the abbreviation for the constellation Ursa Minor, is the first single from their new album Everything Else Matters which is out in January via London based record label Club AC30. The track is a joyous, washed out, glittery gem of a song that is gently insistent like an enjoyable recurring dream. The vocals soar over guitar lines that go from a hazy blur to a more focused approach but it’s the drums that make the real difference here. They drive the song forward in a way that most shoegaze shies away from until the whole endeavour devolves into an ambient synth glow. Bask in it.
The band are driven by what they view as the stagnant Russian music scene, “We realised the local indie music scene was totally boring and wanted to create something radically different.” They may well be on the way to realising that ambition.
Having said all this, my absolute favourite thing about the group is without a doubt the band members names. How could you not enjoy a group that has Igor, Lyubov, Sergei, Rustam, and Roman as members?
If this song puts a little heat in your undercarriage, you should definitely check out our previous Play It Again, Sam song “Prozac & Merlot” by Washington, D.C.’s The Sea Life.