Over the past decade, many music blogs have shown a tendency to state that rock music is a spent force and that the future is to be found in the more technologically-enhanced musical genres.
And whilst recent tours by bands like Beach Slang once again showed us the undying power of rock’n’roll, it’s evident that rock music needs to change with the times in order to become more than just an exercise in nostalgia.
The so-called ‘golden age’ of rock music from the 1960s to 1980s was always made up of a healthy amount of rebellion. And whilst it’s been encouraging to see garage rock artists like Ty Segall turning their back on social media, it’s clear that this isn’t a path that every young musician can take.
This is especially so as many smaller live music venues across the UK are closing which is severely limiting the chances for people to play music with anything more than a laptop.
And whilst established bands like Dinosaur Jr can team up with sportswear brands to ensure that their albums get an extra promotional push, for younger bands this isn’t such an easy option.
However, some of the UK’s underground artists have been using some pretty innovative methods to ensure that their music reaches global audiences without relying on such old-fashioned concepts as touring and releasing albums.
In particular, it’s the gaming trend that has opened many doors for new bands. Whilst the post-rock band 65daysofstatic have enjoyed a growing reputation for their incredible musical creativity, it wasn’t until they teamed up with Hello Games to produce the soundtrack for the No Man’s Sky game that they really broke through to the mainstream.
It isn’t just innovative post-rockers who’ve adapted to the gaming trend. This is because the LA-based rock band, Health, picked up some healthy revenues for creating the soundtrack to Max Payne 3. And when you consider that even classic rockers like Motörhead have found success through their licensed slots game at MrSmithCasino, it shows just how varied the gaming opportunities are for our rock bands.
Of course, there will be those who will ask where the rebellion is in creating soundtracks for online games. But thankfully the rock scene in 2017 is diverse enough to reveal a new generation of musicians who are showing the impressive ability to adapt to the changing musical environment in limitless ways.