Key Markets is out July 10th via Harbinger Sound.
Nottingham post-punk/rap duo Sleaford Mods are set to release their third album proper, Key Markets‘, on July 10th via Harbinger Sound. The set’s first single is ‘No One’s Bothered’ and is streaming as we speak. In keeping with their shtick, ‘No One’s Bothered’, and the record at large, deals with isolation, alienation, disorientation. They’re kind of like John Steinbeck for the modern age. Except more sweary.
Apparently the track is, “partly a comment on the ongoing car crash that is human behaviour under Capitalism, a fading sense of any connection or unified relationship with each other. Alienation is almost accepted,” says Willamson. “Musically it reminds me of those early Meteors records, the more stripped version of Psychobilly that was happening around 81/82.”
“Key Markets was a large supermarket bang in the centre of Grantham from the early 1970’s up until around 1980,” explains Jason Williamson. “My mum would take me there and I’d always have a large coke in a plastic orange cup surrounded by varnished wood trimmings and big lamp shades with flowers on them. Beige bricks with bright yellow points of sale and large black foam letters surrounded you and this is why we called the album ‘Key Markets’. It’s the continuation of the day to day and how we see it, the un-incredible landscape.”
“The album was recorded in various periods between summer 2014 through to October of that year. We worked fast as we normally do, the method was the same as the other albums and like the other two, the sound has naturally moved itself along. ‘Key Markets’ is in places quite abstract but it still deals heavily with the disorientation of modern existence. It still touches on character assassination, the delusion of grandeur and the pointlessness of government politics. It’s a classic. Fuck em.”
Pre-order Key Markets at Cargo Records.