I read this week that ‘superfoods’ don’t actually exist (another useless fact courtesy of Twitter). The whole notion is actually just a myth perpetuated by Tesco’s et al to trick us into buying more spinach. Which could present something of an existential crisis for this B-Town four piece of the same moniker. Thankfully, they are the creators of brilliantly nostalgic alt-brit-pop, and not blueberries, so hopefully they should be ok.
Superfood’s debut album Don’t Say That, released via Infectious Music, draws upon a plethora of 90’s influences, with huge dollops of Oasis, Supergrass and Blur type sounds in abundance throughout. I’m a 90’s kid myself and I love all that stuff. It’s nice to flash back to a time when the biggest dilemma facing you was who to try and pull at the school disco (while dancing like a lunatic to the aforementioned legends of British pop-rock). For those of you too young to know what I’m talking about, I’m truly sorry you’ve had the misfortune to grow up with Lady Gaga, and, even more tragically, One Direction. But don’t worry, you can make up for it by listening to Superfood now.
The album’s opening track “Lily for Your Pad to Rest On” is a full-on, high energy mish-mash of pure electronic noise. Weirdly reminiscent of C + C Music’s 1991 dance track “Things That Make You Go Hmmm”, mixed with what sounds suspiciously like a sitar, front man Dom Ganderton hypnotically chants his way through the duration. Namesake track “Superfood” is all about getting the munchies, and chorus lyrics ‘You’re always hungry’ will lodge themselves firmly in your cerebral cortex for days to come. “TV”, an insomniac’s worst nightmare, begins with surreal canned laughter, before launching into repetitive ‘I can never sleep, I can never sleep without the TV on’, a problem many of us can sadly fully relate to.
At just 49 seconds “I” is a bizarre interlude of birds tweeting, combined with unashamed electronica, which segues seamlessly into “It’s Good to See You”, perhaps the most conventionally brit-pop-esque track of the album. Ganderton’s laconic drawl and an eerie, off key backing track are used to good effect in “Don’t Say That”, a desperate plea for approval and acceptance, familiar to almost every teenager, whatever the decade.
“ii” delivers 19 seconds of simple, well executed guitar solo, before “Melting” and “Right on Satellite” chirpily epitomise summer with dynamic melodies and, in the case of the latter, a superbly anthemic chorus (it is, without a doubt, a killer track!). The album ends with “Like a Daisy” where Ganderton brilliantly orders ‘get your shit together, cos we’re leaving soon’ over the top of Ryan Malcolm’s particularly hooky guitar hook.
A rehash of 90’s Britpop is in no ways an innovative or fresh concept. However, Superfood’s infectious enthusiasm (get it? Infectious… because that’s who they’re signed with) is most certainly an appealing prospect.
Don’t Say That released 3rd November 2014 on Infectious Music.