We love a premiere here at Overblown but this new video from Emme Woods brings a special sense of pride and satisfaction. ‘I Don’t Drink to Forget’ is the debut single from Emme. It’s a slow burner, crawling on it’s hands and knees at the pace of a breaking heart. There’s intensity in every strum of the guitar whilst the vocals feel like they’re going to disintegrate at any moment but never quite do. Emme describes the song perfectly, “It’s about when you love someone so much you fucking hate them.”
A vital component of this record is that it’s the second release from the Last Night From Glasgow label which is based on a crowd-funded membership scheme (we told you about this lot before. Remind yourself here). Emme was approached by the label when it was in it’s infancy. Emme, (real name Morgan Woods) had been performing as Something, Someone but a change of name and musical direction resulted in Emme holding back from releasing anything straight away. ‘I Don’t Drink to Forget’ is the first evidence of this new direction.
The video itself is a stunning balance of light and dark. The softness and slow motion effects perfectly capture the essence of the song. This comes as no surprise when we learn that the video was shot by Brian Sweeney, an acclaimed photographer and film-maker who has worked with the likes of PJ Harvey and Teenage Fanclub. Brian has wholeheartedly bought into the ethos of the label and is working with them across many of their releases and videos.
Keep an ear out for Emme Woods. This song may just be the start of something (someone) very special.
‘I Don’t Drink to Forget’ by Emme Woods is released on 29th July 2016 and available on 7″ with download via Last Night From Glasgow here
Emme Woods plays at Glasgow’s King Tuts on Monday 25th July alongside label mate Mark W Georgsson. Tickets & special vinyl bundles available here