The release is part of the oral care company’s campaign to address racial disparity in dental health.
Thundercat has offered his talents to create a mouthcare-inspired theme song on behalf of Listerine’s Whoa Collection; an initiative which aims to spark conversation around diversity in dentistry and the racial gap in oral health.
Complete with mouthwashing audio samples alongside a stream of seductive ‘oo’s and ‘aa’s, Thundercat is joined in The Whoa Collection campaign by Compound founder Set Free Richardson and visual artist King Saladeen, who has designed a limited edition bottle for the company.
According to the Listerine website, studies show that, whilst more than 12% of USA’s population is Black, less than 4% of dentists identify as such. Aside from the imbalance within the profession itself, there is a notable difference in access to oral health, with a reported 40% of Black adults in the U.S. living with untreated dental cavities.
In a less surprising combo, Thundercat teamed up with Tame Impala earlier in 2023 on the song ‘No More Lies’, adding to the bassist’s enviable list of collaborations which includes Gorillaz, KAYTRANADA and Ty Dolla $ign.
Check out Thundercat X Listerine’s track below.
